Absolutely Studio produced this large-scale mural for Michelin on London’s Portobello Road, featuring bold hyper-graphic artwork by illustrator Petra Eriksson.
The mural was painted using a cherry picker lift to deliver the vibrant composition across the full wall surface. The project took a public-art approach to brand work, with Michelin’s presence intentionally kept minimal so the artwork could take centre stage.
The result is a striking graphic intervention within one of London’s most recognisable streets.
The mural was produced in collaboration with the agency High Rise Murals.
