Absolutely Studio delivered a large-scale commercial mural for Adidas on Chance Street in Shoreditch, East London, featuring artwork designed by ILoveDust.
The mural covers the full elevation of the building with a dense typographic composition referencing the Ultraboost running shoe. The artwork wraps across the entire facade, transforming the structure into a bold piece of out-of-home brand activation within one of London’s most visible mural locations.
To enhance the installation, the mural incorporated sculptural elements including a large three-dimensional Adidas shoe and raised lettering integrated directly into the wall surface. These additions extend the graphic artwork into the physical space, creating a striking hybrid of mural and sculptural advertising.
The sculptural components were fabricated by Russell Signs and installed alongside the painted mural to ensure the elements aligned precisely with the artwork.
The project was produced in collaboration with High Rise Murals.
