Absolutely Studio delivered a painted brand mural at Bar Elba in Waterloo for Beefeater’s fruit-infused gin campaign, introducing a vibrant rooftop entrance graphic for the venue.
The mural combines crisp typographic branding with hand-painted illustrative elements, bringing together the precision of brand graphics with the character of hand-finished mural painting. The peach-toned colour palette reflects the flavour profile of the product while creating a bold visual moment at the entrance to the rooftop bar.
Working within an active hospitality environment required careful coordination with the venue team. Installation was scheduled around the bar’s opening hours to ensure the artwork could be delivered without interrupting daily operations.
During production the design was carefully adapted to the proportions of the wall, allowing the artwork to sit naturally within the architectural space while maintaining the integrity of the approved design.
The completed mural forms part of a wider series of commercial murals and brand activation projects delivered by Absolutely Studio for artists, agencies and global brands.
Thanks again to the team at Pernod Ricard and The Mix Global for mirroring our enthusiasm for making productions like this a pleasure to work on.
